about us.
Established in 2005, we are proud to serve South Simcoe as the region’s premier branding agency. As a full service branding and graphic design studio, we work with startups, growing businesses and established organizations to develop brands that stand the test of time and enhance the community.
By combining our expertise in strategy, identity, digital presence and emerging media, we create brands that are fresh, memorable and built to compete in today’s fast-moving world.
sheryl wilson.
principal & creative director
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SERVICES
Advertising
AI Content Creation
AI-Assisted Music Production
Art Direction
Brand Identity
Brochure Design
Campaign Development
Collateral
Copywriting
Digital Avatars
Digital Campaigns
Direct Mail
Email Marketing
Environmental Graphics
Events & Experiential
Generative Media
Graphic Design
Logo Design
Multimedia
Packaging
Presentations
Print
Promotions
Publications
Signage
Social Media
Stationery
Trade Shows
UGC Content
Uniforms
Vehicle Graphics
Website Design
Sheryl has over 30 years of industry experience, including 20 years at the helm of The Brand Bistro™. Her career includes senior roles at leading agencies such as Dentsu, Enterprise Creative Selling (Agency of Record for Tim Hortons), One Company (formerly Ranscombe) / Healthwise, Young & Rubicam, and Gee Jeffery & Partners.
Throughout her career, Sheryl has helped consumers fall in love with brands including Toyota, Lexus, GE Capital Mortgage Insurance, the Toronto Star, Tim Hortons, BMO, and Iressa. Her work has been recognized with a Billi Award for CAVEAT (Canadians Against Violence) and International Newspaper Advertising Awards (ANNAs) for the Toronto Star Classifieds campaign. Sheryl was also a founding member of the B2B Leaders BNI Local Chapter and was a Canada Scholar for studies in Mathematics.
Driven by a passion for design and a commitment to quality, Sheryl combines strong research and strategic thinking with a sharp eye for colour, typography, and brand standards. This integrated approach allows her to create thoughtful, effective solutions that consistently deliver results.
Most recently, she has expanded her expertise into AI and emerging technologies, integrating AI-driven content creation, digital avatars, and generative media into her work. She completed the AI Creator Academy™ 2.0 course and continues to stay on the leading edge of emerging AI technologies.
Sheryl studied Communication & Design at OCAD University.