about us.
The Brand Bistro™ is a full service branding and design studio. Our services include brand strategy, brand identity development, logo, advertising, website development, social media, digital and graphic design.
Our diverse client list includes startups like Swirleez Frozen Yogurt, small businesses like Muskoka Pantry, and large corporations such as the City of Toronto and BMO.
sheryl wilson.
principal & creative director

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SERVICES
advertising
art direction
branding barrie
brochure design
business card design
copywriting
direct mail
eblasts
environments
events
experiences
graphic design barrie
logo design barrie
multimedia
newsletters
packaging
presentations
print
products
promotions
publications
signage
social media
stationery
trade shows
uniforms
vehicle graphics
website design barrie
Sheryl has over 25 years of industry experience, including 15 years at the helm of The Brand Bistro™. Her career includes senior roles at leading agencies such as Dentsu, Enterprise Creative Selling (Agency of Record for Tim Hortons), One Company (formerly Ranscombe) / Healthwise, Young & Rubicam, and Gee Jeffery & Partners.
Throughout her career, Sheryl has helped consumers fall in love with brands including Toyota, Lexus, GE Capital Mortgage Insurance, the Toronto Star, Tim Hortons, BMO, and Iressa. Her work has been recognized with a Billi Award for CAVEAT (Canadians Against Violence) and International Newspaper Advertising Awards (ANNAs) for the Toronto Star Classifieds campaign. She is also a founding member of the B2B Leaders BNI Local Chapter and was a Canada Scholar for studies in Mathematics.
Driven by a passion for design and a commitment to quality, Sheryl combines strong research and strategic thinking with a sharp eye for colour, typography, and brand standards. This integrated approach allows her to create thoughtful, effective solutions that consistently deliver results. She studied Communication & Design at the Ontario College of Art & Design.
